Session Details View Track Overview

Monday, June 4, 2018

9:00 – 10:00 am

Plenary Session

Plenary Session

Opening Plenary: Your Role in Creating Tomorrow’s Workforce Monday, June 4, 9:00 – 10:00 am Seth Mattison

Seth Mattison, a motivational speaker and expert on Workplace demands, keynoted last fall’s CEO Summit.  By popular demand we have brought him back to speak to the entire sector.  He knows who you are and what you do; and he will provide the context for your future work in today’s changing workplace and workforce.

10:30 – 11:30 am

Campus Development

Campus Development

Between Storms: Use the Opportunity to Recraft Transparent, Fair and Successful Admissions Processes Monday, June 4, 10:30 – 11:30 am Duane Morris

Alignment between prospective student expectations and delivery of education by institutions is critical to maximizing student satisfaction, positive outcomes.  Prospective students must have access to complete information, including understand prospective outcomes and have the time and resources to make a thoughtful decision about their education.  Schools should carefully design their admissions experience to best set up students and schools for success.

This session will identify specific actions that schools can take in this area.  In particular, the panel will address:

  • Anticipating concerns from prospective students and training admissions personnel to address them;
  • Designing and using appropriate student-facing documents to ensure transparency; and
  • Helping students make the best decision possible for their education.

Panelists in this session will bring their experience to the audience in designing and implementing changes to admissions processes to help students make the best decision possible about their education.  Attendees will receive practical advice that can be implemented immediately in their organizations.  The session will have a robust Q&A session to facilitate discussion and ensure the audience has the chance to have the best change to make use of the information presented.

Campus Development

Leadership Mindset and High Performance Cultures: How to Thrive in a Time of Accelerating Change Monday, June 4, 10:30 – 11:30 am The Pacific Institute

In today's world of accelerating change and increasing demands, our ability to handle strategic challenges and capitalize on opportunities with sufficient speed, agility and innovation is paramount to organizational success and sustainability. Higher education, like other industries, is changing at a rate in which the systems, structures, and cultures built over the past several decades can't keep up with current demands. If we don't change the way we think, we are stuck in yesterday's performance.
The question now becomes, what are those barriers that are keeping us and our institutions from success? It turns out that a lot of our success has to do with the way that we think our mindset. As a leader, the key is to think differently – to intentionally develop a leadership mindset that will engage those we lead and that underpins an innovative, adaptive and high   performance culture that will allow us, and our organizations, to survive and thrive in the digital age.
This leadership development session will focus on the following:

  • Understanding how the individual and collective mindset of leaders in organizations either limit, or liberate, the habits, attitudes, beliefs, and expectations that shape an adaptive, engaged and high-performance organizational culture that is equipped to thrive in the digital age.
  • Providing you with an introduction to tools that will help you develop your own “mindset fitness” and take your organization to new levels of achievement.

Campus Development

Workforce Alignment and Deliberate Employee Development Monday, June 4, 10:30 – 11:30 am Nightingale College

Imagine a workforce where employees perceive reality and tolerate uncertainty efficiently, while being problem-centered and concerned for the welfare of others. Imagine an organization whose mission, vision, and values inform the culture and speak to employees' deep beliefs about the world, while continually satisfying their desire for meaningful contributions and growth. That's what an aligned organization looks like. While cultural, role, and developmental alignment are the key to any organization's success, very few deliberately focus on and devote ample resource to these frameworks. This session will explore the alignment and alternative performance management concepts and provide some practical implementation tools. 

Campus Development

Staying On-Course Online: Best Practices for Engaging Successful Online Students Monday, June 4, 10:30 – 11:30 am Rouse Frets Law Firm

This interactive panel,industry professional with online experience will outline, and invite audience input, on best practices in admissions, financial aid, academics and operations to promote student success in online programs.

Government Relations

Government Relations

The Impact of Tax Reform: What Must Your Institution Know Monday, June 4, 10:30 – 11:30 am CliftonLarsonAllen LLP

For the first time in more than 30 years, Congress has passed a historic tax bill. The Tax Cuts and Jobs Act significantly impacts individuals and corporations.  This session will review key areas of the bill, its impact on institutions, and how your organization may address the impact and changes. 

Topics include:

  • Enhancement to the corporate tax provisions and rates
  • Changes to the application of net operating losses
  • Other provisions including qualified equipment expensing, changes to individuals, and more.

Join the session to obtain the most up-to-date information on Tax Reform and the impact to your institution.

Government Relations

Navigating the New Compliance Audit Guide Monday, June 4, 10:30 – 11:30 am Cooley LLP Almich & Associates American Career College

After years of discussion, the Department finally issued the first new Compliance Audit Guide for proprietary schools in 16 years.
This session will provide an overview of the changes to the Compliance Audit Guide and will give advice on how to prepare for your first audit under the new provisions - including insights from an auditor who helped design their firm's review processes and lessons learned on the first round of audits using the new guidelines.  A school representative will also share their experiences.

Marketing Outreach

Marketing Outreach

The Silver Bullet in Lead => Enrollment Improvement Monday, June 4, 10:30 – 11:30 am Level Agency

In the past 5 years, the search for and adoption of truly breakthrough tactics to act as a massive step change in student generation and higher ed marketing as been few and far between.  5 years ago, the most advanced and cutting edge universities and their agencies found that the then-under-the-radar Facebook was a gold mine for low cost per enrollment lead and student generation.  3 years ago, the same best practice focused schools and agencies embraced aggressive attribution modeling to understand what happens far, far up-funnel...and how to tie actions into leads and enrollments months later.  In 2017, Level Agency conducted what will be considered one of the first large scale/large sample set studies and new marketing campaign implementations that can be considered a silver bullet to massively improved marketing and admissions processes in for-profit and non-profit Universities.  With a 45,000 lead sample set, clean and clear procedures guaranteeing a clean scientific method 99.9% confidence, the complex Lead => Nurturing tactics deployed by Trident University and Level Agency resulted in a 60% lift (Test vs. Control Group) in Lead => Enrollment rates within an ed system that already had a well oiled and best practice digital advertising and Q&T / Admissions center.  Simply put, there have been few new tactics in higher ed that have shown the capability of driving results of this magnitude in an area of massive focus and, often, concern for most universities.  We would be honored to present our data and tactics for the entire CECU family of partners and schools to share in our findings and, ideally, deploy within their own ecosystems and campaigns.

Marketing Outreach

The Marketing vs. Admissions Divide: Building a Collaborative Environment to Drive Improved Student Outcomes & ROI Monday, June 4, 10:30 – 11:30 am MDT Marketing and Southeastern College

It's no secret; there's a battle that rages between your marketing and admissions teams where the only certain losers are your school and your prospective students.  The us vs. them environment that often divides these departments is a common one that can severely hinder your organization's recruitment efforts.

Appropriately addressing this organizational challenge is critical to the success of your students and your institution.

Through the examination of topics such as Organizational Hierarchy, Roles, Budget Allocation, and Team Engagement, this presentation will identify and directly address some of the biggest challenges that fuel this marketing vs. admissions divide.  Representing their respective roles in marketing & admissions, come join MDT Marketing's VP of Operations and Southeastern College's Executive Director for this interactive and audience-engaging presentation that will provide actionable insights that you can apply within your organization.

1:00 – 2:00 pm

Campus Development

Campus Development

No Internet? No Device? No Problem: Making Digital Course Materials Easily Accessible Monday, June 4, 1:00 – 2:00 pm Ambassador Education Solutions

More and more schools are considering inclusive access programs that leverage electronic materials. While these programs can help improve retention and outcomes, it can be a challenge to provide access to eBooks and more when students don't have a reader device and/or internet connectivity. Learn what it takes to make electronic course materials fully accessible and how schools are leveraging the people, processes and technology to make it a reality.

Campus Development

Skate to Where the Puck is Going: Advising Students Based on Occupation Insight Monday, June 4, 1:00 – 2:00 pm Campus Management Corp.

Today's students have lofty career goals and high expectations that your institution will help them to succeed. Learn how combining student planning with real-time job market analytics can empower advisors and students with high-impact academic program and career counseling, and eventually enable institutions to plan curriculum offerings based upon the outlook for current and future occupations.

Campus Development

"Flipped Leadership:" A New Employee Management Approach for a New Era Monday, June 4, 1:00 – 2:00 pm MaxKnowledge, Inc.

As we head toward an encouraging era for our schools, let's also look at a potentially different approach to how we manage and develop our school employees. Motivated employees yield a top performance-based environment! This interactive session for school leadership is based on the Flipped Classroom concept - but with a twist! We'll focus on the best ways to spend face to face time with our faculty and staff to maximize performance - specifically, practical tips for employee engagement, buy-in, and retention. Additionally, session participants will have the opportunity to share ideas from their schools on how they have involved employees in the big picture, motivated staff, and facilitated change the right way. There will be a fun contest too!   

Campus Development

Understanding Employment Law and the Cost of Non-Compliance: What You Don't Know CAN Hurt You! Monday, June 4, 1:00 – 2:00 pm Oasis Outsourcing

Higher education institutions, regardless of size or corporate structures, are facing growing challenges related to the management of human resources. Higher education leaders are often unaware of the numerous employment related laws and the financial risk attached to non-compliance.  This session will provide attendees with information on 2018 HR trends and give real world examples of how non-compliance can affect school operations and their bottom line.

Campus Development

"What do you mean I can't give everyone a 20% raise?" Ways to engage and retain your staff Monday, June 4, 1:00 – 2:00 pm Sullivan University

In our current climate, we see schools close and regulations tighten. Accompanying that is a shift in our workforce and the expectations associated with it. No longer are people happy working 50 hours a week in an office. Especially in admissions, how do we keep good employees that are student focused, when we aren't allowed to compensate them based on their success? This session will focus on ways to both engage and retain your current workforce, especially the millennial generation. Led by a millennial who manages millennials, (and every other generation currently in the workforce), we will explore why the relationship with the direct supervisor is the number one influence on someone's engagement at work and how sometimes we have to do more than give a paycheck to retain good employees.

Marketing Outreach

Marketing Outreach

EDU Lead Gen The Next Gen Monday, June 4, 1:00 – 2:00 pm Higher Ed Growth

Wondering what The Next Generation of EDU Marketing will entail? The last few years have been filled with change, speculation and consolidation for both education and lead generation. The regulatory environment has often been difficult to understand and interpret. Technology and data analysis have helped to keep current with the ever-changing environment. Gaps in marketing needs were filled by third-party partners that developed an effective product or service. Join our session to learn how the industry has transformed in recent years and how schools have adapted. We will discuss topics that include Compliance, Student Intent, Conversion Metrics, Technology and Analytics. Anyone involved in EDU Lead Generation will benefit from the marketer's perspective on the evolution of the EDU space how they plan to support school success.

Marketing Outreach

Google (Yes, Google) Presents on three Things You Should Be Doing to Get Better PPC Results Monday, June 4, 1:00 – 2:00 pm Oozle Media

Google & Oozle Media will be presenting on a tried and true formula that Oozle has used to out perform the competition. Together, they'll go in depth on the following: Bid Management, Budgets, Account Structure, Landing Pages

Knowing the intricacies of these principles will help you understand why Oozle Media has recently been invited to be in Google's top tiered agency program, which only consists of the top 10% of agencies in the country. You will walk away with information that has taken Oozle Media many years to acquire. This is a must attend session for those who want to attract more leads and enrollments for their school through PPC. 

2:15 – 3:15 pm

Campus Development

Campus Development

Advanced Analytics Empower Educators Monday, June 4, 2:15 – 3:15 pm National Healthcareer Association (NHA)

It's a problem every educator faces: how do you tailor your review process to place greater focus on areas where your students need the most help? This can be especially complicated when individual student needs are so different.  When teachers have to make assumptions based on generalizations, instincts, or unreliable data, some students are left behind and real improvement is a significant challenge. 

Analytics Solutions Manager Colin Davis and Product Director Nick Winston, alongside a key partner school, would like to share a case study revealing how leveraging data collected from study materials empowered their partner school to create more focused remediation, ultimately improving certification exam outcomes. Through NHA's advanced analytics solution, these educators were able to drill down to specific, actionable insights at both the group and individual student level. 

Presenters will walk through examples of how advanced analytics provide students and educators with insight into specific areas necessary to improve upon.  After attending this session audience members will walk away with tangible ideas on ways to advise educators in tailoring feedback and curriculum, empowering students to maximize their study time, and ultimately leading to improved pass rates, a goal for everyone involved.

Campus Development

Break Convention & Increase Retention: Proven Skill Growth Strategies to Increase Student Success Monday, June 4, 2:15 – 3:15 pm PAIRIN

Align your program's mission with the requirements of tomorrow's workforce. Knowing only 11% of employers think new graduates are well prepared for work (Gallup, 2014), we face a career readiness gap that cannot be improved by focusing on academics alone. You'll walk away from this session with the resources to effectively address all three tiers of the RTI pyramid--with specific solutions for universal, individual and intensive intervention. Learn how to remove barriers so your students can reach their full potential through developing soft skills, which have been found to contribute to 75% of success in career and life.

This session will enable you and your staff to more efficiently 1) identify and gain insight into at-risk and nontraditional students 2) prioritize optimal areas of individual student coaching, and 3) effectively develop learners with online and in-person soft skills (or SEL) curriculum.

Campus Development

Today's training leading to tomorrow's jobs Monday, June 4, 2:15 – 3:15 pm Thruline

Week after week there are thousands of job openings that remain unfilled due to a lack of qualified and credentialed candidates.  Do your programs align with those job openings? Are your graduates meeting what employers want?  In this session we will talk about what things to look at when considering new programs to make your institution successful.

Campus Development

To Close the Skills Gap, Teach, Measure, then Share Monday, June 4, 2:15 – 3:15 pm Credly

40% of employers cannot find people with the skills they need, and almost 60% of employers believe their employees are not prepared, even for entry-level jobs, according to a McKinsey report.  While higher education institutions work diligently to prepare students for a dynamic workforce, a communications gap persists in the way would-be employees demonstrate both hard and soft skills to employers. 

This session will explore how leading companies like Wonderlic and Credly are teaming up to close this communications gap and help students show what they know and can do.   From badges in allied health to soft skills badges in competencies like "critical thinking" or "teamwork," students are able to measure their skills and then share them with employers (as well as their broader social network), providing increased efficiency and clarity to the hiring process. 

Data indicate that measuring skills and sharing them through digital credentials is effective in satisfying the needs of employers: 83% of employers found the data available through a digital credential preferable to a traditional transcript. Students find these tools powerful for developing their self-advocacy skills - arming them with the vocabulary to articulate their skills, and providing third-party validated proof of having achieved them.  

Marketing Outreach

Marketing Outreach

How to Create a Culture of Innovation Monday, June 4, 2:15 – 3:15 pm Enrollment Resources

Innovative companies have a natural, lasting and defendable competitive advantage. But there's a big, intimidating difference between discussing the philosophical merits of innovation and creating an innovative culture at your school. So where do you start if you want to implement innovation in practical terms? In this talk, Enrollment Resources will show you how you can ask thought provoking questions about your various processes and help you find ways to "think outside the box" as it applies to implementing changes to improve your process.
Ready to get started? This seminar, a willingness to be challenged on long-held assumptions and beliefs, an open-mind, and the go-ahead from management are all you need to start creating a culture of innovation at your school.

Marketing Outreach

Evaluating your true acquisition cost per student Monday, June 4, 2:15 – 3:15 pm Statwax

Attribution modeling is crucial in making sure your marketing budget drives high quality and quantity student inquiries. Find out how to measure the actual value of your marketing channels with custom-crafted campaigns all the way from prospective students to future graduates – and how doing so can help you get more inquiries with less spend.

Marketing Outreach

Crunching the Data: Projection Modeling and Forecasting Monday, June 4, 2:15 – 3:15 pm Gragg Advertising

Marketing can be something your audience wants, but finding the right mix is a challenging puzzle. There’s huge opportunity for your school's brand messaging to play useful and positive roles in your students' lives.
Successful marketing is no longer predicated on interruptions or buying power dictated by large budgets and purchased views. This session will share how, when the right media mix is applied, your brand could experience considerable lift in lead volume and conversion rates. Join us as we analyze marketing mix strategies that work.

3:30 – 4:30 pm

Plenary Session

Plenary Session

Share Tank Monday, June 4, 3:30 – 4:30 pm

Tuesday, June 5, 2018

9:00 – 10:00 am

Plenary Session

Plenary Session

Plenary: A Commitment to Service Tuesday, June 5, 9:00 – 10:00 am Congressman Brian Mast

When Art Keiser, Chair of the 2018 Convention, began planning for this year’s gathering he said, “We need to have Congressman Brian Mast. He will inspire and inform the attendees unlike any other public official can do.”

We are honored to announce that Congressman Mast has agreed to provide a keynote presentation on Tuesday, June 4th. A double-amputee from service in Afghanistan, Mast has taken the lessons of his life journey and offered insights for the nation’s future. A strong supporter of our sector, Mast will share his thoughts on our sector’s role and responsibilities in the future.

10:30 – 11:30 am

Campus Development

Campus Development

Predictive Modeling for Financial Sustainability Tuesday, June 5, 10:30 – 11:30 am CliftonLarsonAllen

College and universities with a comprehensive model and strategy for financial sustainability are emerging stronger in the changing higher education environment.  Using interactive financial modeling, institutional leaders can predict and better understand the impact of strategic decisions before making them.  This session will review a model that college and university leaders are using to explore long-range financial implications under different scenarios, understand their key cost drivers, test new revenue diversification strategies, and assess specific academic program financial sustainability.  The customizable model incorporates key factors such as enrollment, tuition discounting, certificate revenue, philanthropic contributions, capital needs, and endowment returns to predict performance and identify new opportunities and risks.  The tool facilitates communication between institutional leaders, boards, and campus constituencies.  The process focuses energy on issues that strengthen financial performance and enables institutions to be adaptable, focused on their core mission, and ready to respond to new opportunities and challenges.

Campus Development

Career Advancement Certifications: The use of Additional Certifications to help Students in today's Job Market." Tuesday, June 5, 10:30 – 11:30 am American Medical Certification Association

Certification has become a valuable tool to evaluate a candidates skill set. While most of us are familiar with primary certification for short term non-degree programs, there is an upcoming need for secondary certification. This level of certification can be used for career advancement, enhancing resumes, higher earnings and more. This workshop is designed to broaden a schools perspective on how secondary certification can fit into their current course curriculum and increase enrollment and job placement. Students need to be provided with as many tools as possible to guide them on a career path for success.

Campus Development

HR Boot Camp An Overview of Harassment, Discrimination and Bullying on Campus Tuesday, June 5, 10:30 – 11:30 am Hogan Marren Babbo & Rose and Broadview University

An overview of three issues that affect the working and learning environment on campuses: harassment, discrimination and bullying.  In this session we will review how to identify various behaviors and needs and explore best practices around creating policy and procedure to effectively create a positive environment while minimizing legal risk to the institution.  This session will provide an opportunity for interactive discussion. 

Campus Development

Competing Career Education Models: Apprenticeships, Boot Camps, OPMs, Industry Partnerships and Other Alternative Training Models How to Keep Current Amidst the Disruption Tuesday, June 5, 10:30 – 11:30 am Powers Pyles Sutter & Verville PC

What opportunities and challenges do competing and evolving career education models pose for CECU member institutions?  Apprenticeship programs, boot camps in tech and coding, accelerated training models, community college  programs, industry partnerships, employer-funded student repayment plans, and other alternative program models are changing career and technical education.  With HEA reauthorization imminent and student loan debt reduction a priority, legislators and policymakers are weighing increased governmental support for alternative approaches to traditional career education.  To compete effectively and lay the groundwork for the future, CECU members should familiarize themselves with these competing program models.  This session will identify and describe these new learning models, focus on specific examples, and provide strategic planning insights to enable CECU member schools to address the opportunities, and competitive challenges in the evolving field of career education.

Government Relations

Government Relations

Embracing Change Tuesday, June 5, 10:30 – 11:30 am Duane Morris LLP

The attacks against the proprietary sector from the former administration have passed, but now is not a time for complacency.  The days of generous access for students to federal financial aid without transparency or accountability regarding outcomes and cost may be coming to an end for all sectors of higher education, public, private non-profit, and proprietary. Other current threats to career education are forming and a future where past is prologue looms on the horizon.  Now is the time for wise schools to prepare for that future.

This session will discuss the appropriate ways to prepare for that future in four key areas:  institutional accountability; student funding; regulatory oversight; and risk mitigation.  The panel’s discussion about such preparation will focus on the following specifics:

  • Anticipating and planning for the consequences of the eventual consensus around metrics related to student access, progression, completion, cost, employment, debt and repayment outcomes;
  • Steps to take now to prepare for Washington’s policy trajectory to reduce federal involvement in higher education, which likely will mean less federal funding support for higher education across the board, as well as the elevation of repayment rates from just a College Scorecard metric to a key Federal loan program outcome measurement (in lieu of cohort defaults rates);.
  • Actions requiring focus today regarding regulatory issues, including retention and completion, cohort default management, and placement (including documentation of these actions); and
  • Identification of school-specific risks and examination of creative insurance policies that hedge against those risks.

The panelists for this session will provide important insights based on their leadership roles, boots-on-the-ground anecdotes, specific expertise, creative finance, and unique insurance approaches.   They will provide practical and actionable advice to help your organization develop its plans for the future state of higher education.  

Government Relations

Update on the Gainful Employment Rule Tuesday, June 5, 10:30 – 11:30 am Hogan Marren Babbo & Rose

We will discuss the current status of the gainful employment rule with three current members (negotiators or alternates) of the negotiated rulemaking panel.  We will provide attendees with information on where the negotiations left off, thoughts on where the rule may be headed and, if an NPRM is published, discuss the rule in light of the items discussed at the negotiated rulemaking.  We will also discuss action strategies for school in light of the language/direction of the Department of Education.

Government Relations

Composite Score Ratios Impact of Future Accounting Changes and Neg Reg Discussions of Consequences Tuesday, June 5, 10:30 – 11:30 am McClintock & Associates, PC Almich & Associates Drinker Biddle & Reath LLP

A panel of CPA Firm Partners moderated by an industry attorney discuss the impact of future accounting standard changes on the composite score ratio and the potential consequences discussed at the negotiated rule making process as part of the Borrower Defense to Repayment subcommittee.

2:00 – 3:00 pm

Campus Development

Campus Development

Student Outcomes: How Schools Maintain and Accreditors Assure that Institutions are Fulfilling their Mission Tuesday, June 5, 2:00 – 3:00 pm Ritzert & Leyton, PC

The essence of career education is the ability of institutions to educate and place students in careers for which they were educated.  This is the mission of CECU schools.  The focus on outcome measures by regulators has continued to sharpen as Congress and the public have intensified their gaze on career education.  National accrediting agencies have tightened their standards on the classifications of in-field placements and they have increased the level of third-party review required to substantiate placement reports.  Accreditors also maintain minimum requirements with respect to retention and pass rates on licensing and credentialing examinations.  Gainful employment regulations are further emblematic of this trend.  The Congress and the U.S. Department of Education have inquired into both institutional and accreditor practices in determining the appropriateness of outcome measures, including placement classifications.  This panel will discuss how accrediting agency placement and other outcome standards have been refined, how institutions have adjusted to maintain compliance with accrediting agency requirements, how the DOE has asserted oversight, and what changes may result from reauthorization of the HEA.  The panel brings together an executive director of one national accreditor with substantial school operating experience, the chief operating officer of a medium size school group and former accrediting agency commissioner and board chair, the CEO of a large school group who has experience with both national and regional accreditation, with both proprietary and non-profit schools, has served as an accrediting agency commissioner, and is the Chair of NACIQI, and an attorney who has represented many institutions over a 35-year period before accrediting agencies and who has been involved in institutional reform in placement classification practices.

Campus Development

Closing the Financing Gap and Expanding Access to Quality Education Tuesday, June 5, 2:00 – 3:00 pm Climb Credit

With headlines across the country dedicated to The Student Loan Crisis, understanding the link between loan performance and student outcomes is essential; after all, graduation rates, salaries, and job placement rates drive loan performance. In this session, attendees will gain insights into this relationship and how, if outcomes are good, they can increase private financing for their students and expand access to their education. The discussion will offer solutions for GAP Financing for students up and down the credit spectrum. With a lending product that has no FICO minimum, Climb has the ability to offer better financing to more students, thereby:

  • Increasing upfront cash flow to schools
  • Reducing regulatory risks of in-school lending to students
  • Offering students a seamless and smooth enrollment process

This session will provide insights into how schools can increase upfront cash flow, reduce 90-10, and offer a better financing experience to their students and staff.

Campus Development

Partnering on Soft Skills- S/P2 and Cengage Tuesday, June 5, 2:00 – 3:00 pm Cengage

Learn how S/P2 and Cengage partner to build confident learners that leave their programs ready to succeed in their trade and the professional world. Striking a balance between technical skills training and soft skills development is key for students and employers. This session will focus on how S/P2 and Cengage’s MindTap solution align industry standards to student outcomes.

Topics include:

  • Soft skill training
  • Safety and environmental 
  • Skilled Trades
  • Readiness

Government Relations

Government Relations

Consumer Information Boot Camp Tuesday, June 5, 2:00 – 3:00 pm Thompson Coburn LLP

This session will discuss how to establish an efficient, integrated approach to managing the wide range of consumer information reporting and disclosure requirements faced by schools today, to include gainful employment, Clery Act, student-right-to-know, drug and alcohol abuse, and others.

Government Relations

Surviving (or even Thriving in) a Program Review by ED Tuesday, June 5, 2:00 – 3:00 pm Powers Pyles Sutter & Verville PC

The dreaded Program Review.  The U.S. Department of Education can start one at any time, but you are more likely to undergo a program review if you recently had a change in ownership, you have a recertification application pending, you have not had a program review in the last several years, or there have been significant changes in enrollment at your institution.  Is your institution ready? 

In this session, experienced Title IV attorneys will cover the overall program review process, including what you can do to ensure a program review goes as smoothly as possible.  Topics will include preparation for a program review, what happens when ED is on campus, and common program review findings especially those that are more likely to result in liabilities or significant follow-up work as well as key aspects of the Department's new Program Review Guide for Institutions.  Our goal is to arm you with tips and best practices to help get in the best possible position for a successful program review.

Marketing Outreach

Marketing Outreach

Getting the most out of your Facebook campaign for your school Tuesday, June 5, 2:00 – 3:00 pm Becker Media

Schools are using Facebook with increasing effectiveness to enroll students at a competitive cost-per-start. This session will arm you with the knowledge you need to implement a successful Facebook campaign that rivals Google in terms of cost-per-start. This workshop will provide an under-the-hood look at what and what not to do to get the maximum return on investment for dollars invested in Facebook.

Marketing Outreach

Media Advertising in The Millennial Age: Bulls Eye planning & Realtime measurement of TV, Radio, and Digital Media Advertising Tuesday, June 5, 2:00 – 3:00 pm Engine | EDU

As more students begin to absorb media through digital sources using mobile devices. Viewership and listenership is actually at an all-time high. Yet the sector still struggles in identifying proper media allocation and measurement of return on organic lead flow and cost per lead attribution. Join media executives as they outline the future of add delivery and measurement.

  • We will take time to discuss best practices for planning media spend in radio and television. Specifically, in making data driven decisions using internal institution systems and new TV and Radio ratings software.
  • The impact of digital delivery and ease of reach for any size institution.
  • We will introduce ENGIN's ability to impower any institution to measure its media performance in Realtime through proprietary technology.  

Panel Members: Terry Craft, President at Craft & Associates - Steve Owens, Reginal Digital Manager at Sinclair Media - Jacob Mayhew, CEO at Southern Careers Institute 

3:30 – 4:30 pm

Plenary Session

Plenary Session

Plenary: Accreditation Panel Tuesday, June 5, 3:30 – 4:30 pm Moderator David Vice, CECU Board Chair Florence Tate, ABHES Michelle Edwards, ACICS Michale McComis, ACCSC Peggy Tiderman, ACCET

Wednesday, June 6, 2018

9:00 – 10:00 am

Campus Development

Campus Development

No More Square Pegs in Round Holes: Exploring Adult Learner Mindsets Wednesday, June 6, 9:00 – 10:00 am Eduventures/NRCCUA

We hear a lot these days about enrollment "fit“ the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the "traditional" student: those first-time, full time enrollees entering college right out of high school.

But can "fit" be applied to the ubiquitous adult learner? While schools have learned much about the range and variety of traditional learners, the same cannot be said for older, working students, who are subject to a web of economic conditions, prior educational experiences, and the demands of work and family.

This session will uncover the distinct mindsets of prospective adult learners and recommendations for best methods for serving them throughout the recruitment process.

Key Takeaways/Lessons

  • Attendees will gain an understanding of the 10 distinct mindsets of prospective adult learners evaluating colleges and universities
  • Attendees will receive advice and input from experts in the field on how to leverage these insights with respect to communication planning
  • Attendees will have the opportunity to explore how these student mindsets align with institutions like theirs

Government Relations

Government Relations

Student Loan Repayment Analytics Wednesday, June 6, 9:00 – 10:00 am Loan Science

This session will include a review of student loan repayment analytics using data from a composite of client schools.  The insight we will provide includes performance by program of study, degree type, grad/drop and matriculation level.  The session will also review the impact of natural disasters and disaster forbearance to schools and their former students.

Government Relations

OIG updated Audit Guide for Proprietary Schools and Servicers Wednesday, June 6, 9:00 – 10:00 am Department of Education Office of Inspector General

Government Relations

New Borrower Defense to Repayment Proposed Regulations Wednesday, June 6, 9:00 – 10:00 am DeLuca Law LLC

A panel of committee members from the 2018 borrower defense to repayment federal negotiated rulemaking committee will discuss the current status of the proposed regulations, including a comparison to the prior regulations published by the Obama Administration and commentary on expectations for the new final rules.

Marketing Outreach

Marketing Outreach

Growing Your High School Student Population - Why now is the right time! Wednesday, June 6, 9:00 – 10:00 am Association for the Advancement of the College Admissions Profession

Now is the time to start or reinvigorate your high school program!  Why?  Unlike the mandates of the past, guidance professionals are being encouraged to "Redefine Ready" and help students find the right fit whether it's a 4-year degree or career education. 

Join our expert panel including high school guidance professionals and career education leaders to:

  • Learn about the new school counseling mandate encouraging choice beyond the traditional 4-year degree
  • Explore how to improve relationships with high school guidance counselors
  • Understand the role your college can play in creating a meaningful partnership
  • Hear about strategies to reach today's generation of students
  • Witness case studies from career colleges showing their approaches and results

Bring all your questions for this talented panel of experts to expand your reach in the high school and your community!

Marketing Outreach

Which test Won? Wednesday, June 6, 9:00 – 10:00 am Enrollment Resources

Your best enrollment gains are typically made through tiny process improvement victories. These small tweaks can generate significant revenue lifts for your school by simply improving conversion rates on your website.  Enrollment Resources will walk you through a series of recent website optimization tests, showing you how these tiny innovations can generate significant revenue lifts for your school.

Participants will learn about how to create a culture of innovation in the enrollment management work they do. Participants will take away lead conversion tips that can be applied to their website immediately.

Marketing Outreach

Marketing Speed Dating – Round Two Wednesday, June 6, 9:00 – 10:00 am Norton | Norris

The second installment of our standing room only presentation from last year’s conference brings you five sector leaders who will each share their five top, actionable practices for growing and developing academic populations. This promises to be another lively, engaging, and audience friendly session with tactics and ideas gleaned from a collective 100+ years of experience in higher education marketing, admissions, and administration.

10:30 am – 12:00 pm

Plenary Session

Plenary Session

Closing Plenary: Can We find Consensus: The Future of Postsecondary Career Education Wednesday, June 6, 10:30 am – 12:00 pm Moderator Doug Lederman, Inside Higher Ed Ben Miller, Center for American Progress Keith Zakarin, Duane Morris

All sides have lessons to learn from the previous decade of ideological debates related to our sector. We are excited to announce that Ben Miller, Center for American Progress, and Keith Zakarin, Chair of the Education Group with Duane Morris, and a former school owner, will come together to present a debate/conversation on the future of our sector. Doug Lederman of Inside Higher Education will moderate this closing plenary. Quite simply, this could be intense yet funny, confrontational yet forward-looking, engaging yet incredibly productive. 

The Government Relations track will be submitted for CLE general credit hours by the MCLE Board of the Supreme Court of Illinois and the Florida Bar. The track has been submitted to additional state boards and is awaiting approval.

Note: Session times and dates are subject to change based on confirmation by presenters.